For over 15 years, I worked in digital marketing — building strategy, understanding customer behaviour, and learning what actually drives sustainable growth.

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A few years ago, I applied that experience to building my own beauty business.

I didn’t approach it as a hobby or a trend. I approached it as a real business — building systems, attracting clients, training students, and later launching my own product. Along the way, I saw first-hand what works in practice, and what quietly holds people back.

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What became very clear to me is this:

Many talented beauty professionals struggle not because they lack skill, passion, or work ethic — but because they were never taught how to build a business that truly supports their life.

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Today, I combine my background in marketing with real-world beauty business experience to help professionals move away from constant discounting, overwhelm, and guesswork — and towards clarity, structure, and sustainability.

 

My work isn’t about quick wins or trends.
It’s about strong foundations, long-term thinking, and building a business that feels calm as well as profitable.